Hi, I'm Aoife.
One founder, three businesses, each reflecting a different part of me.

My planning and development advisory business felt like the logical next step after a 20+ year career managing large-scale development projects at a senior level across multiple corporate organisations.
Making that move from corporate to founder life has been a big change, an identity shift, and I feel really passionate about the freedom it brings. Along the way, I became a bit obsessed with AI, blown away by its capabilities, and my capabilities as a result. All of that inspired me to create The Dream Incubator, to help other people who are drawn to building a business of their own.
I created Luminous to support women like me, with busy working lives and lots going on. Luminous is about balance, prioritising our wellbeing, and coming together in community to rest, recharge and connect.
Previously →
Director, Big Four · Head of Planning · Planning Director · Project Director
20 years in large-scale property development in London and Dublin.
Have worked with
Sainsbury's · B&Q · Hilton · BlackRock · Legal & General · Berkeley Homes · Redrow · Peabody · Telereal Trillium · McGarrell Reilly · Scottish Widows · Standard Life · Columbia Threadneedle · CBRE Investment Management · Janus Henderson · Orchard Street · Brunel University
What I'm building

Align Development Advisory
Strategic planning advice for developers, investors and owner occupiers in Ireland and the UK. Planning, through a commercial lens.
aligndevelopment.ie
Luminous
Thoughtfully hosted wellness weekends for small groups of women in beautiful spa hotels around Ireland. Gentle yoga, breathwork and deep rest practices. Home by Sunday, recharged.
luminous.ie
The Dream Incubator
For people ready to leave corporate and build a business of their own. The identity shift, the self-belief, and the AI tools to make it work. Dream it. Believe it. Build it.
thedreamincubator.ie